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wholesale clothes Turn Purchasing Guide
3, sales tools
sales tool is data that will help introduce products, equipment, utensils, such as customer letters, photos, photo albums, product promotional materials, manuals, POP, data, statistics, market research reports, expert testimony of experts authoritative body evaluation, production license, award certificates, business sector, franchise certificate, identification books, newspapers clippings and so on. Promoters can be designed according to their own situation and make sales tool. A ready sales tools, promoters, certainly the issues raised by the customer to give a satisfactory answer, the customer will be trust and confidence to buy. side promoters of large companies with calendar or the product manual on the effect of map display and shows the perfect combination of products and cabinets, so that customers desire to purchase the product; to crack down on false advertising as the background, use of products and brochures page star symbol marked the second shows the second product is the real star product. In introducing the products. Promoters are holding leaflets, specified in the description side description side products in the leaflets on the location, it is very carefully the leaflets as a gift to customers. Promoters at the time this brief was reasonable, orderly, allowing customers to clearly understand the company's products several advantages. (b) to eliminate customer objections (refuse to handle) objection does not mean that customers will not buy, promoters if they can properly handle customer objections and eliminate customer concerns, it will promote its make up to buy. Such as: common was rejected, too expensive, etc. 1, carefully prepared in advance. business to customers of the promoters encountered objections be collected, sorted, formulate a unified response to the answer; promoters to master in the event a customer refuses to answer when the standard answer. 2, \ If the customer view is wrong, and promoters to be the first to admit the views of customers is justified, in the face to the customer left, then put forward different views with the customer. This method is indirect negative feedback from customers is conducive to promoting good atmosphere,Shen Wu defamation Esoteric , promoters are also easier for the customer comments received. (Win a reason, lost money package.) 2, consent and compensation approach. If the customer is right, promoters must first recognize the customer's opinion, the shortcomings of certain products, then the advantages of using products to compensate for and offset these shortcomings. 3, use of treatment methods. the customer's objection into a reason for customers to buy such as a heater promoters face customer's \Answer: \ 4, asking approach. with the customer's objection to ask or answer customer objections questioning methods. If customers have said: \convince the customer. In dealing with customer objections, the promoters have to remember that \Promoters is to sell products to customers Oh,cheap sunglasses, not to debate with customers, disputes with customers when the market failure is the beginning. (c) lead the customer transaction U.S. military generals MacArthur said: \The deal is the fundamental goal of promoters, if not a deal, is the failure of the entire marketing activities. 1, closing the three principles. Promoters should be able to reach more deals, we must abide by the following three principles: (1) initiative. promoters have found that customers desire to purchase, the transaction must take the initiative to propose to customers requirements. Many sales opportunities because the promoters did not require customer transactions and slipped away. (2) self-confidence. promoters in the proposed transaction to the customer request must be confident, because confidence is contagious. (3) persist. number of promoters to customers as a refusal to sell the entire failure, and give up to be done. The actual situation indicates that a transaction fails, the failure is not the work of the entire transaction, promoters can try another method of transaction. Not more than three times the same time. 2, identification of customers to buy signal. buy signal is customer through language, actions,Sense of labor,, facial expressions leaked purchase intention. Customers often do not produce the desire to buy bluntly say, but unconsciously reveal its efforts toward. (1) language signals. If customers ask to use, service, maintenance,Sense of labor,, price, comparison of old and new products, competitor's product comparison (2) conduct the signal. as detailed understanding of (observation) of goods, manual scan, the direction of the body forward to promoters and re-watch the same goods back. (3) expression signals. as more friendly attitude, expression, cheerful, natural smile, said the good opinion of goods, looking at products such thinking. 3, using the appropriate transaction methods. Customer is often not resolved, Promoters must skillfully with the appropriate recommendations to customers, help customers resolve early. (1) direct request transaction method. promoters found a very strong desire of customers to buy, you can make transactions directly to the customer requirements. Such as: \ (2) assumption transaction method. intelligent design promoters are always customers will definitely buy, and then asked some customers on how to package, payment, warranty and storage products and other issues, or begin to end the sales invoice. Such as: \ (3) select the transaction method. promoters propose to customers purchasing two or more options for customers to choose. Is not easy to directly to the customer asked the question rejected as: \No matter what kind of customers to make choices, the results are traded. 2 For example: the story of shops selling eggs (4) recommended method. promoters goods carefully observed customer preferences, such as customer number of contacts, special attention or the numerous references, we strongly recommend this product to the customer. |
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